More Than a Marketplace: This Is Our Mission

Our Zen Hustle Philosophy

Born in Honolulu, Hawaii, BendTheTrend Affiliates is built on a philosophy we call 'Zen Hustle.' It's the art of blending relentless entrepreneurial drive with the tranquil, mindful spirit of Aloha. We believe that true success comes from a harmonious balance of ambition and well-being, and it is this principle that guides everything we do.

Why We Curate Wellness for You

Our mission is to make holistic wellness accessible to everyone. We saw a need for a central, trusted marketplace where people could discover products and services that align with a mind-body-spirit lifestyle. We are here to support our 'Ohana'—our community of members and partners—on their unique wellness journeys, helping each one find their perfect 'fitness FIT.'

What Makes Us Different

We are more than just a marketplace; we are a movement. Our commitment is to a truly holistic approach, which is why we focus on three core principles: Curation—every one of our 150+ partners is hand-picked for quality and alignment with our wellness values. Community—we foster a supportive 'Ohana' where members and brands can grow together. Conscious Living—we champion ethical, sustainable, and mindful products for a better you and a better planet.

What Makes Us Different Curation- Community - Conscious Living Icons

Ready to Find Your Path?

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